How to Promote your Blog?

  First I would like to thank you all for the overwhelmingly positive response to my previous post “How to start a blog“. I have received quite a few requests on promotion of blog and efficient social media marketing strategies that work.This is a post to give back to you all for all the encouragement I have received.Are you too busy to schedule your posts leave alone promote them? Have a 9-to-5 job that keeps you busy during hours of peak customer-engagements ?Are you feeling stuck up and unable to grow your audience? Are you experiencing poor search and analytics results? Is your bounce rate very high?Do you suffer from 404 errors/broken links on your website?Is your website loading too slow?Do your servers have constant downtime?This post has got you completely covered.Lets get started.   Last year I took some time off and completed a course by Kellogg on Social Media Marketing.Its called what is social.the course exposes you to various tools at your disposal for effective marketing of your business. There are tools that help you analyse customer behaviour and traffic patterns.Social Mention and Bluemetrix are such tools. There are tools for sentiment analysis you could use.For effective scheduling of your posts there is hoot suite which helps you connect your website to all social media platforms.   For selecting […]

A Beginner’s Guide to Search Engine Optimisation for Blogs

  SEO or Search Engine Optimisation is very important for your website.It determines your website’s ranking on various search engines.To get started first pick a summary of your website’s niche, pick the category and keywords you want your work to be identified with.Add text as well as amigo content to your blogs.Use LSI keywords.Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related terms”.Reuse your old blog posts.Instead of deleting posts and leading to 404 broken link errors, update them and improve.Not only does it save you time its also a great way to add content and personality to your website.     SEO TIPS   Focus Keywords, very very cruicial for your site’s SEO, make sure to include your focus keywords atlas in the first paragraph if not the entire post. Post Length, must be between 600-900 words, posts lower than that are not rated very wellby google and even your readers, want more. Excerpt, a handcrafted summary of your content ,helps in getting your post found on the internet.   Meta Description, similar to Excerpt but a shorter summary of your post.Make it catchy, use curiosity to hook your readers on. Title, Pick a catchy one, preferably with the below templates to help.Use your focus keywords as […]

A Complete Guide to Google Adsense

  So you have setup your website, you have blogged for say 6 months.You are getting some traffic and you’re on fire . What next ? Lets make the route to financial independence. OK ! we hear you no pressure. How about a little extra cash to stash around for all those guilty purchases/splurges around the holidays? How about a trip abroad ? What if you could pay your mortgage ? When it comes to dreaming sky is the limit my friend. You can grow your blog and make it whatever you want. But the big question here is , What do you want ? How much do you want ? that is a question you need to answer before reading any further. I want you to sit down with a pen and paper and really write down a number, the number should indicate how much money you want at the end of the year from your blog.   “Google AdSense is a program run by Google Inc.that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience.”   What is Google Adsense ? I am […]