As we move further into 2024, the hair care industry continues to evolve with new ingredient innovations, treatment methods, and styling trends. If you’re looking to keep your locks looking lustrous this year, here are some of the top hair care trends to watch out for.
The Rise of Customized Hair Care One major trend is the move towards customized, personalized hair care routines and products tailored to your specific hair type, concerns, and needs. Companies are utilizing advanced hair analysis, AI, and digital tools to create completely bespoke shampoos, conditioners, oils, and treatments. Popular brands like Prose and Amica use quizzes and algorithms to formulate made-to-order products based on factors like your hair texture, porosity, environment, and hair goals.
Hair Oiling Treatments Ancient hair oiling practices from India and other cultures have been gaining mainstream popularity in the West. Hair oiling or “champi” treatments involve massaging nourishing oils like coconut, argan, almond and sesame into the hair and scalp. It’s believed to stimulate circulation, provide deep conditioning, and promote hair growth. Expect to see more salons and spas offering luxurious champi head massage and hair oiling services using traditional herb-infused oils.
The Mucota Hair Treatment One specific treatment taking the hair world by storm in 2024 is the Mucota hair treatment originally popularized in Japan. Mucota is a keratin-based hair bond multiplier treatment that can repair damage, split ends, and frizz while adding incredible shine, smoothness, and manageability. It infuses the hair cuticle and cortex with keratin working deep within the hair strand for months of frizz-free smoothness and protection from hair breakage. Mucota is considered one of the most reparative and long-lasting keratin hair treatments on the market.
Scalp Care is Hair Care While strengthening and repairing the hair strand itself is important, we’re also seeing an increased focus on scalp care in 2024. The state of your scalp plays a huge role in encouraging healthy hair growth and preventing issues like hair thinning, dandruff and other irritations. Scalp scrubs and massaging tools to slough off build-up are popular, as are balancing scalp serums and tonics containing ingredients like rosemary, tea tree oil and peppermint.
Low-Poo, Co-Washing & Cleansing Creams Those seeking gentler cleansing methods are driving a low-poo and co-washing trend, using highly moisturizing cleansing creams instead of shampoos. These no-lather, conditioning cleansers are ideal for curly and coily hair, as well as those with dry, brittle or high-porosity strands. They cleanse while still preserving the hair’s natural oils and moisture balance. Brands like DevaCurl and As I Am offer popular co-wash cleansing cream formulas.
More on some popular haircare brands and their trending products in 2024:
Gisou This luxury brand created by celebrity hairstylist Negin Mirsalehi is taking the hair world by storm with its signature honey-infused haircare line. Gisou’s star product is the Honey Infused Hair Mask ($59) – a rich, deep conditioning treatment that coats strands with ultra-nourishing honey extract, propolis, and nutrient-dense royal jelly. It helps repair damage, add incredible shine, and tame frizz.
Gisou’s Honey Infused Hair Oil ($87) is another cult favorite. This multi-tasking elixir is packed with honey, argan, and almond oils to smooth, condition, reduce breakage, and protect hair. It can be used as an intensive pre-shampoo treatment or styler.
Ouai Haircare brand Ouai has achieved “It Girl” status with its smart formulas and signature fragrance blends. Their Ouai Hair Conditioner ($28) is a standout, featuring a strengthening amino acid and protein blend to repair damage while avocado and shea butter lock in moisture. Pair it with the matching Hair Mask ($38) for a ultra-hydrating boost.
Redken Cult classic Redken is still going strong with their innovative formulas for the salon and at-home. Their Acidic Bonding Concentrate is a game-changing treatment that repairs, fortifies, and shields hair bonds from future damage for stronger, more resilient strands.
Redken’s new Anti-Snap leave-in treatment cream utilizes the same bonding tech to instantly repair split ends and stop breakage while adding softness. It’s a savior for high porosity, fragile hair.
Mielle Organics Mielle’s natural, clean haircare is a hit with the curly and textured hair community. Their Rosemary Mint Scalp & Hair Strengthening Oil ($11.88) is a top seller, blending nourishing oils with rejuvenating rosemary and mint to stimulate growth and circulation.
The nutrient-rich formula is lightweight enough for protective styling while providing deep moisture and strength. Mielle’s curl cremes, puddings, and butters are also fan favorites for defined, frizz-free, touchable curls.
From honey-infused hair masks to bonding and scalp treatments to nourishing natural oils, these brands are leading the way with cutting-edge, high-performance haircare in 2024. Give some a try for stronger, healthier, more beautiful hair!
Haircare continues to get more innovative and personalized in 2024 as we shift towards bespoke products, scalp-focused treatments, customized routines, and reparative yet gentle formulations. Give some of these transformative hair trends a try to upgrade your hair health!
