A Beginner’s Guide to Search Engine Optimisation for Blogs

SEO

 

SEO or Search Engine Optimisation is very important for your website.It determines your website’s ranking on various search engines.To get started first pick a summary of your website’s niche, pick the category and keywords you want your work to be identified with.Add text as well as amigo content to your blogs.Use LSI keywords.Latent Semantic Indexing (LSI) keywords are a fancy way of saying: “synonyms and closely-related terms”.Reuse your old blog posts.Instead of deleting posts and leading to 404 broken link errors, update them and improve.Not only does it save you time its also a great way to add content and personality to your website.
 

 

SEO TIPS

 

Focus Keywords, very very cruicial for your site’s SEO, make sure to include your focus keywords atlas in the first paragraph if not the entire post.
Post Length, must be between 600-900 words, posts lower than that are not rated very wellby google and even your readers, want more.
Excerpt, a handcrafted summary of your content ,helps in getting your post found on the internet.

 

Meta Description, similar to Excerpt but a shorter summary of your post.Make it catchy, use curiosity to hook your readers on.
Title, Pick a catchy one, preferably with the below templates to help.Use your focus keywords as your title.Keep it under 60 characters.

 

Post Titles for Improved Search Engine Visibility

 

 Ultimate Guide to __________
 How to _________
 My Favorite ________ Things
 What’s in my ______
 How to do ______ in under ____
 Best _____ this SPRING/Summer/Fall
   ______ Things I have learned from    _____  years in Blogging
  Guide to _____________
  Lookbook ___ (fashion post, insta flatlay)
  How-to-Guide __________
  My _____(Pet Peeves, Experience with ________ , _______ collection)
   _________ Tips for __________

 

Paragraph Length, make sure not to exceed 150words , make short sentences with 100 words long paragraphs.Enormous amount of whitespace provides eye relief and ranks better.
Flesch Reading Scale,measures the difficulty to read your post, higher the number the better, make sure to keep it up to 55-60
Active/Passive, always always write in active voice, keep it simple and straightforward.Avoid gibberish long sentences.
Sentence Length, keep it below 15 words , make it readable and simple instead of complex.
Transition Words , important to include them always
Google Adwords, do a research on google adwords to pick the right title, meta and focus keywords in your posts
Google Analytics, add the html code snippet to analyse your traffic, bounce rate, readers profile etc.

 

seo_beginners_guide

 

 Social Media , promote your posts often , without marketing no one will even know you have a product to sell,In this case it is your blog.Include a copyright and a Pinterest pin it on your photos to make it easy to share.Engage with your audience and make it easy for them to reach out to you.Here is a useful infographic to help you with scheduling.

 

Related Posts, include them along with your blog post to hook the audience on your website for longer.While popups are put in place to initiate a immediate call to action, they lower your website’s SEO.Iclude popups for Facebook likes, subscriber mail list invites on the second page never the home page or the landing page.Last but not the least make your website mobile friendly.

 

Hope you enjoyed reading, do share your thoughts in comments below. Don’t forget to download these free worksheets to help you get started with your websites SEO.

 

Much Love
Akansha

 

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